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55 Important Affiliate Marketing Statistics: 2023 Market Share Analysis & Data

GreekInformatics FinTech 55 Important Affiliate Marketing Statistics: 2023 Market Share Analysis & Data
55 Important Affiliate Marketing Statistics: 2023 Market Share Analysis & Data


55 Important Affiliate Marketing Statistics: 2023 Market Share Analysis & Data


This will help you understand the global state of affiliate marketing at a demographic level. Awin reported that they got about 50% of affiliate traffic from mobile devices. Digital products generally reward affiliates with 50% commissions since they can be copied at no cost. Affiliate marketing is hard work, and it is only worth it if you can match your product to your audience.

However, when asked about their personal experiences of affiliate marketing fraud, only 30.9% admitted to having encountered affiliate marketing fraud themselves. Refersion has collated the revenue earned by affiliates in various product categories. Their latest data shows 209.72% YoY growth in the home and garden sector. Again, this is likely to be an effect of Covid, with people taking on projects at home instead of traveling.

How does Affiliate Marketing Work?

Where do affiliate marketers source the most leads that earn a commission? The top traffic source that affiliates credit is SEO at 69%, followed by social media at 67%. Writing content like blogs produces 65% of traffic while email marketing attracts 42%. PPC campaigns produce just over one-third (34%) of reported traffic.

How big is the affiliate marketing industry

75% of marketers claim to have allocated money for influencer marketing. 60% of the large merchants who earned $5 million were using affiliate marketing over the past 5 years. The overall search interest for the term “affiliate marketing” grew by 233% between 2015 and 2021. Perhaps unsurprisingly in light of the figures cited above, affiliate marketer content why analyzing affiliate statistics and reports is important for a brok has grown at an astounding rate of 175% in the last few years alone. Mobile devices have changed every aspect of the marketing landscape, and they continue to do so with around 50% of affiliate related traffic coming from mobile sources. In five years, affiliate marketing’s popularity ranking soared from only around 25 to 100 worldwide, an increase of 300%!.

Affiliate Marketing: Market Size and Total Addressable Market

Affiliate programs contribute 30% of revenue for the companies. For marketers and advertisers, affiliate programs generate 15%–30 % of sales. This is a fantastic tool not just for the companies who wish to advertise directly to their customers, but also to the affiliate marketers acting as middlemen. Better targeting is responsible for better conversion rates for all involved. This is because the affiliate marketing industry has a huge potential to help brands promote their products and generate passive income for affiliate marketers.

Of course, these figures depend on the niche and item being sold. This is a cost per sale payment method where affiliates earn a fixed amount or a percentage of the cost of the item. Some affiliates can earn thousands per sale, but its not the norm. They will also help you readjust your marketing strategy to make the most out of the industry. Affiliate marketing is the second biggest digital revenue generator for publishers, only behind Google AdSense. If you are a business owner or a digital marketer, knowing some facts and statistics about this trade will help you achieve better results.

In-depth Statistics

Although “pay per call” affiliate marketing is more intensive, it’s enjoying a high conversion rate of 10. The highest share of affiliate marketing revenue comes from the retail industry, with 43%. That translates into 39% of the total affiliate marketing market. The biggest share, 31.86% are aged 35 44, while nearly 12% of all affiliate marketers are aged 55 and above. Meanwhile, 94% of publishers do not stick to just one affiliate marketing network.

Affiliate marketers achieve an average conversion rate of between 1% and 5%. The affiliate marketer’s content pool has grown by 175%. 84% of bloggers use affiliate marketing to grow the audience.

  • Within the United States, bloggers have proved that content is king.
  • In this survey, about 90% of surveyed advertisers stated that affiliate programs are essential for their overall marketing strategy.
  • Gearbest offers Chinese electronics in its store.
  • Since then we’ve had many requests to update this infographic.
  • The global worth of the affiliate marketing industry is estimated to be around $12 billion.

Affiliate marketing takes time. If the program or product you’re checking out feels “off,” or if you would personally never recommend the product to a friend or family member, then don’t promote it. If there isn’t much information available about an affiliate program you want to join, sign up and ask questions. Look at public income reports where bloggers publicly reveal how much money they’re making from their affiliate deals. For example, the Wirecutter uses eye-catching boxes with product links anytime they share a top pick. Matt Giovanisci is a good example of a high-earning affiliate.

Affiliate Marketing Trends Overview

Affiliate marketing spending in the U.K. Is increased by 15.1% in 2017. As per the 2016 data, 57.44% of the affiliate marketers are based in the US, while 1.85% of them are in India, and 9.71% are based in Canada.

76% of publishers say that the ease of monetizing is the primary benefit of affiliate marketing. Content published by affiliates has increased by 175% over the past few years – and the revenue generated by content publishers has also grown by 240%. Jason Stone, the Instagram star, generated $7 million via affiliate marketing in one year. 9% of publishers say they made over $50,000 via affiliate marketing in 2016. 73% of the merchants say that their affiliate marketing revenue has met or surpassed their expectations.

Nearly 14% of Instagram Affiliate Influencers Operate in the Lifestyle Sector

However, achieving these goals would require a lot of time, resources, and effort. You can start digital marketing or https://xcritical.com/ affiliate marketing with little investment and scale easily. Find top stats related to mobile affiliate marketing.

How big is the affiliate marketing industry

When you sign up, you’ll also receive regular updates on building a successful online business. Firstly, ensure the objectives of your influencer campaigns are clearly defined. Secondly, ensure you develop a good relationship with the influencers you are working with. Thirdly, always get your content right.

Can you do affiliate marketing without social media?

And you can earn $125 per signup. I am here to help you with that. Besides, I’ve been doing market research analysis for hundreds of business owners, I’ve developed and created a template that will surely catches attention of investors. You can message me so I could provide you a link for my reviews on other sites. We help our clients Acquire customers, Analyze consumer behavior, and Optimize their online presence to achieve the best possible results. Marketing affiliate spending is expected to grow by 10% within a two-year period.

In fact, 81.4% of them work with affiliate programs that operate in the B2C sector. According to Statista, spending in affiliate marketing in the U.S. alone is expected to hit the top $8.2 billion benchmark in 2022. Nonetheless, according to PayScale, the average affiliate marketing earnings stand at about $50k / year.

In the same study, 83% use affiliate networks. Content produced by affiliate marketers has increased by 175% in the last few years. 40% of all digital marketers believe affiliate marketing to be a crucial skill to learn and master.

So I can know where I am at, these stats are actually motivating. 32% of affiliate marketers are aged between 35-44. 15% of the digital media industry’s revenue is accounted for from affiliate marketing.

However 2020 saw a 27% increase in interest to 936,544 searches. This continued in 2021, when US users searched for ”affiliate marketing” 1,305,226 times. Analyzed 550 affiliate programs to discover the most popular niches and best selling affiliate programs. They found Fashion to be the top category, followed by Sports & Outdoors, Health/Wellness & Beauty, Travel, and Home & Garden.

Here are some global affiliate marketing statistics that show where the industry is headed. Report says that 35% of affiliate marketers earn over $20,000. Affiliate marketing can make you rich, but it won’t happen overnight, and it’s not a fast process. The top tier of affiliate marketers, known as “super affiliates,” often spend years building an audience to earn six-figure salaries. Revenue from affiliate marketing has steadily increased over the years as eCommerce continues to grow in popularity.